Brand Strategy


Personal Branding 

What is Personal Branding?  Why does it matter?

While branding for corporations is a little more straightforward, personal branding is a newer phrase. Even if you are not interviewing, know one thing: Employers may look you up online in your personal social media (SM)! It is basically about consistent messaging. What do you want your image to say and reflect?

This concept is not new, but much more widely practiced nowadays. Therefore, be smart about what you post. This includes any likes, reposts, shares, etc. That said, let’s target your postings. Think first, then post. What does your post or photo convey about you? Look at it from various possible points of view: friends, family, professional associates, employers (current or potential), and clients. Now, does this mean that you cannot post personal photos? Of course not. It does mean that you should be selective or have a section that is private for close friends and / or family. A photo of a special occasion with alcohol is probably fine, but perhaps not a drunken spring break beer pong photo. I hope you see the difference.

If you are looking to do posts, keep in mind colors that you use if you want a cohesive visual look. It is a subliminal element that enhances viewing, especially on sites like Instagram (IG), where there are multiple visual elements together in a grid. Pinterest is another more visual site. There are many free apps that you can use for communicating intent or a moment with your visual. Like I said, think first, then post. If you really are not sure or hesitate, don’t post it.

Now that we’ve looked at SM from a visual high level, let’s look more closely at the content. Make sure to align your SM content. They do not have to be identical, but let’s look at your resume & your LinkedIn. They should have some correlation with your career path. Include pertinent information in each section. Keep them professional. This doesn’t mean you cannot allow your personality to shine, but just use discretion. Consider why you are a great candidate. Are you an expert? Do you have a special skill set? Make sure to convey what bolsters your candidacy or value to your current company or industry. Post your accolades. However, be sure to not give away all the details. Keep the “secret sauce” recipe to yourself, as they say. For your personal content sites like Facebook, you will definitely share your more personal side. Just remember that anyone can peruse your site unless you make it private. Tweets are the same. It is very easy to fire off a knee jerk reaction to something, but try to think before tweeting out to the universe.

In general, think it through when you select images and provide written content online. This is not a comprehensive look, but a simple overview for a starting point.

Good Luck!

Please note: There is no legal mandate for any candidate to provide password access to their social media. If a potential employer requests your password, it is up to you to evaluate why and do not feel pressured to acquiesce.

bperceptive • bsmart • bsuccessful


Contact:  barbara@bperceptive.com